For In-House Marketers

Your GA4 data
might be lying to you.

Before you trust a report, optimise a campaign, or present results to leadership — run a GA4 audit to know that your GA4 tracking is actually working correctly.

Audit my property — $179 → See a sample report

The GA4 issues that
cost you decisions.

Most GA4 tracking problems are invisible in day-to-day reporting. They look normal until you dig in — and by then, months of data have been compromised.

GA4 Health Check runs 50+ automated checks and surfaces issues you'd spend hours finding manually — or might never find at all.

See every check we run →
Is your 2-month data retention deleting history?
Prevent GA4 history data loss. GA4's default retention is 2 months. Once deleted, it's gone forever. This one setting silently destroys year-over-year analysis capability.
Are your UTMs splitting channels in half?
Fix GA4 attribution problems where 'Email' vs 'email' vs 'EMAIL' appear as three separate channels. Your email attribution could be 3× understated — and your CPC campaigns taking credit they don't deserve.
Is staging traffic inflating your metrics?
Without a hostname filter, every developer and QA test session counts as a real user. Conversion rates look worse. Session counts are wrong.
Is Consent Mode v2 breaking your conversion model?
Is Consent Mode v2 breaking your conversion model? Our GA4 compliance audit ensures you aren't missing 30% of your EU data. Without it, GA4 cannot model conversions for users who decline cookies. EU campaign reporting could be 30–40% incomplete, degrading Smart Bidding performance.

When marketers
run a GA4 audit.

01
Pre-Campaign GA4 Checklist.
Check that UTM parameters are configured correctly, conversion events are firing, and attribution is set up to give your campaigns fair credit before you spend a dollar.
02
When results don't add up
Revenue in GA4 doesn't match Shopify. Bounce rate jumped overnight. Conversions dropped but orders didn't. An audit tells you if the numbers are a data problem or a real problem.
03
Before a quarterly review
Walk into the boardroom knowing your data is clean. Surface any issues before your stakeholders do — and come with the fix already documented.
04
After a site redesign or migration
After a site redesign: A new CMS can silently break tags. Perform a GA4 migration audit to catch errors before they corrupt weeks of data.
05
When onboarding a new property
Taking over someone else's GA4 setup? An audit is the fastest way to understand what's configured correctly, what's broken, and what's missing before you inherit their technical debt.
06
Routine data health check
GA4 configurations drift over time. Events stop firing, UTMs get inconsistent, new team members make changes. A periodic audit keeps data quality from silently degrading.

Before the audit.
After the audit.

The difference between reporting on broken data and reporting on data you can trust.
Before
Your email channel shows 1,200 sessions last month. Your CMO is disappointed — that's down from 3,800 the month before.
After
The audit reveals UTM medium values of 'Email', 'email', and 'EMAIL' across three different campaigns. Combined, email drove 3,800 sessions — consistent month-over-month. You fix the casing going forward and present the real number.
Before
Conversion rate has been 0.8% all year. The target is 2%. Google Ads Smart Bidding doesn't seem to be working.
After
The audit finds staging.yoursite.com sending 22% of sessions to production GA4. Removing it raises real conversion rate to 1.9% — nearly hitting target. Smart Bidding now has accurate signal to optimise against.
Before
You want to do a year-over-year analysis for the annual review. GA4 only shows 2 months of data history.
After
The audit flags the 2-month data retention default. You change it to 14 months in 5 minutes. Data going forward is preserved. You also set up BigQuery export for permanent raw data storage.
What you get

Everything you need to fix it.

A GA4 Health Check Tool you can act on
Overall score out of 100 across 7 audit modules. Not a vague "needs improvement" — a specific breakdown by area so you know exactly where to focus.
Priority-ranked findings
Every issue ranked as critical, high, or medium priority with a clear explanation of why it matters for your specific setup.
Plain-English recommendations
No jargon. Every finding comes with a specific action and step-by-step instructions. If it's in GA4 Admin, we tell you exactly which menu. If it's in GTM, we show you which tag.
Professional GA4 Audit Report
A professional GA4 audit report you can share. Download a 20+ page PDF with a clear GA4 health score and prioritized fixes.
Get started

Stop guessing.
Know your data is right.

50+ checks. Full PDF report. Results in under 60 seconds.

Audit my property — $179 → View all plans