Automated GTM Auditing

Your GTM container
is messier
than you think.

10 automated checks across your Google Tag Manager container. Zombie tags, duplicate firing, consent gaps, UA legacy holdovers — all surfaced in under 60 seconds.

Run a GTM audit — $49 → Read the manual audit guide
C+
Container Health
GTM-X7K2P9
Tag Inventory 11 stale / paused tags FAIL
Consent Tags missing consent settings FAIL
UA Legacy 3 Universal Analytics tags live WARN
GA4 Config Configuration tag present PASS
How it works

Three steps. Under 60 seconds.

01
You'll see Native Ore Analytics on the Google consent screen
Connect with Google
Sign in with your Google account. We request read-only GTM access — we can see your container but can never modify, publish, or delete anything.
02
Select your container
Choose which GTM account and container to audit. We'll pull the live version along with the current workspace to check for unpublished changes.
03
Get your results
All 10 checks run automatically. In under 60 seconds you have a prioritised list of issues, severities, and actionable recommendations for each finding.
What we check

10 checks. Every container issue that matters.

01
Container & Version Health
Live version exists, published recently, no abnormal tag count suggesting an unreviewed container.
02
Unpublished Changes
Workspace changes that haven't been deployed — a large backlog is a deployment and rollback risk.
03
GA4 Config Tag
GA4 Configuration tag is present with a valid Measurement ID. Cross-checked against your GA4 property if provided.
04
Tag Inventory & Stale Tags
Paused and inactive tags accumulate over time. We flag tags that haven't fired recently or exist only as dead weight.
05
Duplicate Tags
Multiple tags firing the same event or conversion — inflating data and corrupting attribution without any obvious error.
06
Trigger Coverage
Tags without triggers, orphaned triggers, and over-broad All Pages triggers where more specific scoping is needed.
07
Variable Hygiene
Unused variables, missing Data Layer variables, and naming inconsistencies that make the container hard to maintain.
08
Consent Configuration
Tags missing consent type settings. Required for GDPR/Consent Mode v2 compliance — tags without these fire regardless of user consent.
09
UA Legacy Tags
Universal Analytics tags still live after the GA4 migration. These hit a deprecated endpoint and should be removed or migrated.
10
Tag Sequencing & Blocking Triggers
Tag sequencing that creates load-order dependencies and blocking triggers that silently prevent tags from firing.
What we find

The issues most containers have right now.

Critical
Duplicate conversion tags firing on every transaction
Two tags set up for the same Google Ads conversion fire together — doubling reported conversions, wrecking smart bidding, and misrepresenting ROAS.
Critical
Tags missing consent settings
Tags without consent type assigned fire regardless of what users choose in your CMP. A compliance liability for any EU-facing property under GDPR and Consent Mode v2.
High
Universal Analytics tags still live
UA hit the endpoint on July 1 2024. Any UA tags still in your container are hitting a deprecated endpoint — dead weight that adds page load time with zero data return.
High
Zombie tags accumulating for years
Paused tags from past campaigns, test tags that never got removed, and vendor pixels from platforms you no longer use — all still loaded on every page.
Who it's for

Built for agencies and in-house teams.

For Agencies
Audit a client
container in minutes.
Hand clients a complete picture of their container before you start any tracking work. Walk into the engagement already knowing what needs fixing — and why.
  • Audit any client container in under 60 seconds
  • Surfaces issues before they become your problem
  • Justifies remediation scope with hard evidence
  • Works for any GTM account you have access to
Run an audit →
For Marketers & Developers
Know what's actually
in your container.
Most GTM containers have never had a formal audit. If yours has been in use for more than a year — especially across multiple team members — there are almost certainly issues.
  • Find consent gaps before a compliance audit does
  • Catch duplicate conversion tracking silently inflating data
  • Remove dead weight slowing down your page load
  • Clean slate before a site redesign or platform migration
Run an audit →

Read-only access.

We request tagmanager.readonly OAuth scope. We can see your container but cannot create, modify, publish, or delete tags, triggers, variables, or versions. Revoke access from Google at any time.

Results in 60 seconds.

All 10 checks run automatically. Most audits complete in well under a minute. You get a prioritised list of findings with severity ratings and specific remediation steps.

Built by analysts.

Every check was designed from patterns seen across real GTM containers — the issues that silently corrupt data, inflate conversions, and create compliance exposure over time.

GTM Container Audit
$49
one-time · per container

No subscription. No recurring charges. Pay once, get your full results instantly.

  • 10 automated checks across your GTM container
  • Prioritised findings with severity ratings
  • Specific remediation steps for every issue found
  • Consent Mode v2 compliance check
  • UA legacy tag detection
  • Duplicate tag and trigger coverage analysis
  • Results delivered in under 60 seconds
Run an audit — $49 → Also audit your GA4 →
🔒
How access works

Google will ask you to grant Native Ore Analytics read-only access to your Google Tag Manager account. We use this to run your container audit — we cannot modify, publish, or delete any part of your GTM setup. You can revoke access at any time from your Google Account settings.

Most GTM containers have issues that have been invisible for years. Yours probably does too.

10 automated checks. Prioritised findings. Remediation steps. Results in under 60 seconds.

Run an audit — $49 → Read the manual audit guide