Consent Mode v2 implementation, GDPR compliance, and the reporting impacts of privacy settings — including data thresholding and modelled conversions.
Google's Consent Mode v2 became mandatory for EEA traffic in March 2024. Here's what it actually does, how to verify it's working, and what happens to your data if it isn't.
Privacy · ComplianceConsent Mode v2 is required for EEA traffic and has been since March 2024. Without it, GA4 cannot model conversions for users who decline cookies. A complete implementation guide.
The orange exclamation triangle means GA4 has silently removed rows from your report to protect user privacy. What triggers it, why Google Signals is usually the cause, and how to get your complete data back.
Since June 15, 2026, the ad_storage consent signal alone decides whether GA4 advertising data reaches Google Ads — Google Signals no longer does. What changed, who should care, and a five-step consent audit.
Signal Loss · Google Ads · AttributionSafari strips the GCLID in Private Browsing and from Mail and Messages links. When it happens, how much it matters for your account, and five ways to protect your conversion data.
Privacy & Compliance · US Privacy LawTwenty US states now have comprehensive privacy laws. What changed in 2026 for pixels, Global Privacy Control and consent, and a ten-step checklist to work through with your legal team.