Analytics consulting for teams who want straight answers.
Data quality reviews, reporting strategy, team training and advisory work across complex analytics challenges. If your data doesn't make sense or your team doesn't trust it, we find out why and fix it.
When nobody trusts the numbers
There's a point in many organisations where analytics stops being useful. The numbers shift without explanation, two reports give two different answers, and every meeting spends ten minutes arguing about the data before anyone discusses what to do. Eventually people stop looking at it and go with their gut.
The cause is rarely one thing. It's usually a combination of tracking problems, unclear definitions, reports built for questions nobody asks any more, and a team that hasn't had the time or support to build real confidence with the tools.
We work through all of it: investigating where the data goes wrong, rebuilding reporting around the decisions that matter, and helping your team become self-sufficient.
- Analytics data is regularly questioned or dismissed in meetings
- Different reports give different answers to the same question
- Dashboards exist but nobody uses them to make decisions
- Your team has the tools but not the confidence to use them
- You need senior analytics input but not a full-time hire
What's included
Data quality investigation and diagnosis
We trace unexplained numbers back to their cause, whether that's tracking, configuration, definitions or reporting logic, and explain it in plain language.
Reporting strategy and dashboard design
Reporting rebuilt around the questions your business actually asks, with consistent definitions and dashboards people want to open.
Team training and capability building
Practical training tailored to your tools and your data, so your team can answer their own questions with confidence.
Stakeholder-ready findings and recommendations
Clear write-ups that explain what's happening, why it matters and what to do next, ready to share with leadership or clients.
Ongoing advisory retainer
For selected clients, a senior analytics resource on call for questions, reviews and decisions as they come up.
How it works
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Listen
We start by understanding what's going wrong, who relies on the data and what decisions it needs to support.
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Investigate
We dig into the data, tracking and reports to find the real causes, not just the symptoms.
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Fix & recommend
We fix what we can directly and give clear, prioritised recommendations for everything else.
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Enable
Training, documentation and, where it helps, ongoing advisory support so the improvements last.
Is this right for you?
- Teams where analytics data is questioned in meetings
- Agencies needing a senior analytics resource
- Founders and marketing leads who want straight answers
- Organisations building internal analytics capability
- Diagnosis of data quality issues and their causes
- Reporting strategy and redesigned dashboards
- Training sessions and reference material for your team
- Stakeholder-ready findings and recommendations
Consulting and advisory engagements are selective and currently limited in availability. Get in touch to discuss your needs and whether we're a good fit.
Work with us →Analytics Consulting & Advisory questions
What does a typical analytics consulting engagement look like?
Most start as a focused project around a specific problem, such as data that doesn't add up or reporting that isn't being used. Some clients then continue with an ongoing advisory retainer for regular support. We agree scope up front so you know what you're getting.
We know something's wrong with our data but not what. Can you help?
Yes, that's one of the most common starting points. A data quality investigation looks across tracking, configuration and reporting to find where the numbers diverge from reality, then explains the causes and the fixes in plain language.
Do you offer analytics training for teams?
Yes. Training is tailored to your tools, your data and the questions your team needs to answer, rather than a generic course. The aim is for your team to be confident working with analytics without needing us.
Do you work with agencies?
Yes. Agencies often need senior analytics expertise for specific clients or projects without hiring a full-time specialist. We can support your team on audits, attribution, reporting and client-facing recommendations.
What is an advisory retainer?
An ongoing arrangement where you have a senior analytics resource available for questions, reviews and decisions as they come up. It's offered to selected clients, usually after an initial project.