GA4 audit & implementation you can actually trust.
Hands-on Google Analytics 4 setup and a 50+ point audit of your measurement stack. Whether you're starting from scratch or cleaning up a property someone else built, we find what's broken, fix it, and leave you with tracking your team can rely on.
Why most GA4 properties can't be trusted
GA4 rarely breaks loudly. It breaks quietly: a data retention setting left at the two-month default, staging traffic flowing into production reports, UTMs tagged three different ways by three different people, a consent banner that blocks more than it should. Each issue looks small. Together they mean the numbers in your reports don't describe what actually happened.
Many properties were also stood up in a hurry during the Universal Analytics shutdown and never revisited. Events were mapped one-to-one from the old setup, key conversions were never configured properly, and e-commerce tracking was bolted on later. The result is a property that technically works but can't answer the questions the business is asking.
Our audit checks every layer of that setup systematically, then we fix what we find — so you're not left holding a list of problems with no one to solve them.
- Revenue or conversions in GA4 don't match your platform or CRM
- A large share of traffic lands in (not set), Unassigned or Direct
- You can't say with confidence what your data retention or consent settings are
- Reports show sessions from staging, dev or internal IP addresses
- No one on the team knows who set the property up or why
What's included
GA4 property setup and configuration
Data streams, key events, custom dimensions, enhanced measurement, cross-domain tracking, internal traffic filters and Google Ads linking — configured deliberately, not left at defaults.
50+ point audit across 7 modules
A structured review of every part of your measurement stack, so nothing is checked by memory or left to chance.
Data retention and consent signal checks
We verify retention periods, Consent Mode signals and how your consent banner actually affects what gets collected.
UTM and attribution integrity review
Inconsistent campaign tagging, self-referrals and broken source/medium values are found and traced back to the cause.
E-commerce funnel and conversion validation
Purchase, checkout and product events are tested end-to-end and reconciled against what actually sold.
Prioritised findings report
Every issue ranked by impact, with clear fix instructions your team or developer can act on — or we implement the fixes ourselves.
How it works
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Discovery
A short call to understand your business, your reporting needs and what you suspect is wrong. We agree scope before any work starts.
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Audit
We review your GA4 property, tag setup and data against our 50+ point checklist, testing live where it matters.
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Fix & implement
We work through the findings in priority order, or hand them to your team with instructions detailed enough to follow.
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Validate & hand over
Fixes are verified in live data, and you get documentation of what changed and why.
Is this right for you?
- Agencies onboarding new clients to GA4
- Teams who inherited a poorly configured property
- Marketing teams who don't trust their data
- Businesses whose GA4 was a rushed Universal Analytics migration
- Configured GA4 property, or a remediated existing one
- Prioritised findings report with fix instructions
- Documentation of events, conversions and settings
- Validation that fixes are working in live data
Want a fast first look before talking to anyone? The GA4 Health Check runs an automated audit of your property and gives you a prioritised report for $79.
Run GA4 Health Check →GA4 Audit & Implementation questions
What does a GA4 audit cover?
Our audit runs 50+ checks across seven modules, covering property configuration, data retention, consent signals, internal and staging traffic, UTM and source/medium consistency, e-commerce and conversion tracking, and attribution integrity. Each finding is ranked by impact on your data so you know what to fix first.
How is this different from the $79 GA4 Health Check?
The GA4 Health Check is an automated, self-serve audit of your property, useful as a fast first look. The consulting service is hands-on: we investigate the causes behind each issue, look beyond GA4 at your tag setup and site, and can implement the fixes for you.
Can you fix the issues as well as find them?
Yes. Every audit produces a prioritised report with fix instructions, and we can either implement those fixes directly in GA4 and Google Tag Manager or work alongside your developers while they do.
What access do you need?
For an audit, read access to GA4 and Google Tag Manager is usually enough. Implementation work needs edit access to GA4 and publish rights in GTM. We'll confirm exactly what's needed during scoping.
How long does a GA4 audit take?
It depends on how complex the property is: a single-site lead-generation setup is very different from a multi-domain e-commerce one. We'll give you a clear timeline after a short scoping call.